Lisa Catanese, ELS
Select Completed Projects
ONLINE:
- Wrote extensive web content for pharmaceutical/microbiology websites for both consumer and professional audiences
- Wrote extensive web content for hospitals, health systems, private physician practices
- Developed navigation and wrote content for physician-hospital organization website
- Developed comprehensive web content on various health disorders and treatments
- Directed design and navigation, wrote content, and edited all content for comprehensive e-health website
- Produced e-newsletter content for pharmaceutical company manufacturing multi-vitamin infusion products
- Wrote blogs for medical device companies, telehealth promotion, hospitals, providers
- Developed online nursing assessments for health insurance company
MAGAZINES/NEWSLETTERS:
- Writer/editor/designer of an award-winning healthcare magazine for consumers
- Articles for national practice-management magazine for physicians
- Articles for women’s health newsletter
- Wrote and designed employee and physician newsletters
- Wrote clinical emails aimed at physicians to promote newly approved pharmaceuticals
- Wrote low-literacy newsletter
- Wrote managed care newsletter
PHYSICIAN/NURSE EDUCATION:
- Developed content for online training modules for physicians and nurses
- Wrote online learning assessments for CME credits
- Wrote interactive case studies for online presentation
BROCHURES/REPORTS:
- Wrote and designed physician practice brochures
- Wrote and designed brochures on various health conditions (migraines, back pain, macular degeneration)
- Planned, wrote, and produced corporate and nonprofit Annual Reports
EDITING:
- Edited and fact-checked entries for on-line medical encyclopedia for consumers
- Edited monographs for both professionals and consumer audiences on diseases and treatments, including complementary therapies
- Edited tri-fold brochures on various health conditions and topics
ADVERTISING:
- Wrote and designed a series of newspaper ads promoting cancer center
- Wrote and designed newspaper ads promoting physician practices
- Wrote banner ad copy for online advertising
CORPORATE COMMUNICATIONS:
- Wrote and edited descriptions of catalogs featuring scientific instrumentation
- Advertorials on software for managed care
- Media kits and literature for manufacturing enterprise software
- Press releases
- Planned and organized various educational programs for the public